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    <loc>https://www.pieterdieleman.me/stop-think</loc>
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    <lastmod>2022-04-29</lastmod>
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      <image:title>Stop &amp; Think - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stop &amp; Think - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/bd122724-ffcd-4aa7-831f-64b1789bdea9/Introspection+1.jpg</image:loc>
      <image:title>Stop &amp; Think - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.pieterdieleman.me/new-page-1</loc>
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    <lastmod>2022-04-18</lastmod>
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  <url>
    <loc>https://www.pieterdieleman.me/about</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-18</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work</loc>
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    <priority>1.0</priority>
    <lastmod>2024-02-02</lastmod>
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      <image:title>Home - Thoughtful thinking &amp; meaningful design</image:title>
      <image:caption>Interaction design for positive changes and meaningful matters</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/unravel-cultures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/b2a536d7-de40-43d1-9c24-9718a6a53dfb/Startingpoint.png</image:loc>
      <image:title>Home - Design for other cultures than your own. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/137af211-4a72-4972-b742-7e5d21796c64/Biased.png</image:loc>
      <image:title>Home - Design for other cultures than your own. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/f290126f-ac99-42d2-bccd-4c62dd067c19/Culture+is+complicated.png</image:loc>
      <image:title>Home - Design for other cultures than your own. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/defc19d0-85c5-443b-8ae1-d6d67629487e/Where+to+use+in+the+Design+proces.jpg</image:loc>
      <image:title>Home - Design for other cultures than your own. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/8e219ad8-d071-4720-902f-ad35933d57f7/Userflow%402x.jpg</image:loc>
      <image:title>Home - Design for other cultures than your own. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/2cc805ce-9917-41dd-8e9b-1b2bf77903f1/Interviews.png</image:loc>
      <image:title>Home - Design for other cultures than your own. - Conducting interviews</image:title>
      <image:caption>We spoke to a Indian design students to understand their perspective on design. We also asked if there were cultural differences that they noticed working/speaking with us?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/42d2a8c7-d6e9-4da2-ba56-9743457dfb74/four+step+sketch.png</image:loc>
      <image:title>Home - Design for other cultures than your own. - Design sprint.</image:title>
      <image:caption>After reading the books we did a Google design sprint with Miro. Normally you would do a design sprint physically but due to the corona rules, it had to be done online. From this sprint came the first prototype that formed the basis for Unravel Cultures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/13ec72ad-ed40-4c94-bf7b-f249af3ef807/Boeken.jpg</image:loc>
      <image:title>Home - Design for other cultures than your own. - Reading books</image:title>
      <image:caption>Returning from India, we read many books to better understand design and culture. As a starting point for making a design tool.  Read here the research of “The Culture Map”  Read the complete research for Unravel Cultures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/15a08fa0-7a88-413c-994e-7cccec954181/IMG_0756+5.jpeg</image:loc>
      <image:title>Home - Design for other cultures than your own.</image:title>
      <image:caption>Paper prototyping</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Design for other cultures than your own.</image:title>
      <image:caption>Usertesting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/b0f88934-2842-4d3e-82d6-f59e7e0e92d7/Group+13.jpg</image:loc>
      <image:title>Home - Design for other cultures than your own.</image:title>
      <image:caption>Digital papers &amp; compare</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/430b3ad5-e27a-4cf4-930b-b447a3577a72/DSCF1352.jpg</image:loc>
      <image:title>Home - Design for other cultures than your own.</image:title>
      <image:caption>Physical papers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/d8d7016c-8e6e-4195-b6c1-f2051a5a745a/DSCF1357.jpg</image:loc>
      <image:title>Home - Design for other cultures than your own.</image:title>
      <image:caption>Physical papers and compare</image:caption>
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  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/inreach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/dc80fa23-4a62-4875-b554-9ad53dbc8959/How+do+you+feel_.png</image:loc>
      <image:title>Home - A supermarket experience based on the emotion of the user. - How do you feel?</image:title>
      <image:caption>When entering the shop, the user fills in how he/she feels. Based on this information, your products are recommended while shopping. Through the placement of the products in the interface, you know what is in your vicinity. Your position within the shop determines what you will see and what you will be advised. You can also see extra information and reviews from fellow users for each product.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - A supermarket experience based on the emotion of the user. - The navigation.</image:title>
      <image:caption>The emotion is depicted as much as possible by the use of colours in the navigation. The colours and emotions linked to the products are based on the "Geneva Emotion Wheel". We chose to visualise this with a "bubble UI", where the biggest bubbles are the products that are the closest to you and most relevant to your emotion. The smaller bubbles are the products that are further away from you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/7b55ccda-d661-4a18-be6f-aeda8218aa8a/IMG_1114.HEIC.png</image:loc>
      <image:title>Home - A supermarket experience based on the emotion of the user. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/5a126958-77fc-4c02-8821-b4b3fb79078b/Artboard+1+copy+3-100.jpg</image:loc>
      <image:title>Home - A supermarket experience based on the emotion of the user. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/calm-for-your-moment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/1649775794649-OWJ39E1CHIJVR6EPQC29/Calm+for+your+moment.jpg</image:loc>
      <image:title>Home - A calm experience towards the operating room.</image:title>
    </image:image>
    <image:image>
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      <image:title>Home - A calm experience towards the operating room. - Staring at the (ugly) ceiling.</image:title>
      <image:caption>While walking through the hospital, I noticed that the patient lying in his bed often looks up at the (ugly) ceiling. Turning their eyes to all the visual objects that are there to be experienced, but which are not there. Observing this, humans are looking for entertainment, perhaps also to create...</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - A calm experience towards the operating room. - Touching the wavy wall.</image:title>
      <image:caption>While walking through the hospital, I noticed that people find it interesting when they see different shapes. This difference in form and material attracts the human to touch or look at the object. I wanted to use this phenomenological observation of the nurse within the interaction of the interactive Spatial Design and the user.</image:caption>
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    <image:image>
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      <image:title>Home - A calm experience towards the operating room. - Summary</image:title>
      <image:caption>These observations formed the basis for Calm for your moment. Patients lie in bed staring at a ceiling, while I also observe that movement and shape attract people's curiosity, but also distract them in a positive way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/excluded-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/7d008889-3547-46c1-8ce6-97b2164c59db/Check+en+Balance.jpg</image:loc>
      <image:title>Home - Create awareness in design teams about inclusivity &amp; diversity. - ⚖️ 4. Check &amp; Balance</image:title>
      <image:caption>With this data, it's possible to give an advice on which perspective traits are good to get on board in your team (e.g. with co-creation). During the design process, Excluded Design will give you tools to pursue the advice as well as possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/f4655658-21c7-486f-bbc9-af95b86fa678/Stop+en+Think.jpg</image:loc>
      <image:title>Home - Create awareness in design teams about inclusivity &amp; diversity. -  1. Stop &amp; Think</image:title>
      <image:caption>Excluded Design starts with creating self-awareness through self-observation. It helps you to stop and think about yourself and how you create.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/faca27eb-427a-4a94-a7b4-350fe9d30a3a/Spectrum+of+Perspectives.jpg</image:loc>
      <image:title>Home - Create awareness in design teams about inclusivity &amp; diversity. -  2. Spectrum of Perspectives</image:title>
      <image:caption>During this phase, designers frame their own perspective in a 'spectrum', so that it can be discussed and compared with the design team. In addition, everyone unknowingly fills in one perspective of their teammates, which is called the 'challenge'. This challenge encourages the exposure of individual prejudices of designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/5d4f6b9e-a27d-4840-a710-87d865c3bb28/Listening.jpg</image:loc>
      <image:title>Home - Create awareness in design teams about inclusivity &amp; diversity. -  3. Listening</image:title>
      <image:caption>The identity spectrum phase is discussed, making it clear to everyone which identities are present in the team. The possible prejudices of individual designers are also discussed. During the entire phase, the following question is key; 'how do the identities in your team influence the design decisions you make?'</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Create awareness in design teams about inclusivity &amp; diversity.</image:title>
      <image:caption>Medium article: Design has an empathy problem: white men can’t design for everyone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/15a08fa0-7a88-413c-994e-7cccec954181/IMG_0756+5.jpeg</image:loc>
      <image:title>Home - Create awareness in design teams about inclusivity &amp; diversity.</image:title>
      <image:caption>The study Human-Centered Design, Bangaluru, India</image:caption>
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  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/createsend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/f67651df-e49a-4a73-8bd8-74a9653e0391/CreateSend+kleur.png</image:loc>
      <image:title>Home - Rebranding of email marketing company CreateSend.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/health-interaction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/1650290034801-4XAO3GRJYL8C9F2ADRVT/IMG_3358.jpeg</image:loc>
      <image:title>Home - Visual appearance of a patient's physical condition.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/234a6cb0-6623-4269-9377-beb2a03821c3/IMG_3362.jpeg</image:loc>
      <image:title>Home - Visual appearance of a patient's physical condition.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/momentum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/cafbd2ed-8d23-4df9-b21d-e36ccaab9660/Momentum+2.jpg</image:loc>
      <image:title>Home - The quietest way to shop in corona time with Momentum. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/65527500-e47c-4da0-86dc-efb4c1a476b8/Momentum+3.jpg</image:loc>
      <image:title>Home - The quietest way to shop in corona time with Momentum. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/4ae686b8-402e-4504-984f-776e47c32e1c/Momentum+4.jpg</image:loc>
      <image:title>Home - The quietest way to shop in corona time with Momentum. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pieterdieleman.me/our-work/earth-advisor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/c93b7583-3261-4785-bb70-20677c1ce5b3/Earth+Advisor+0.jpg</image:loc>
      <image:title>Home - Make people aware of sustainability. - What is Earth Advisor.</image:title>
      <image:caption>With Earth Advisor, players make choices relating to the 17 SDGs compiled by the European Union. For example: You are asked whether you want to buy cheap or organic products. What influence do your choices have on the future? Will your future living environment be better or worse about the choices you make? Earth Advisor is a hybrid experience in which players are between the physical and digital world in the park of Eden Holland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/e7d178b9-1b9e-4328-8b69-04edc7b66257/Earth+Advisor+1.jpg</image:loc>
      <image:title>Home - Make people aware of sustainability. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/645259b6-79c3-47f0-9e60-02d26bbf8c38/Earth+Advisor+3.jpg</image:loc>
      <image:title>Home - Make people aware of sustainability. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/eb1868ef-ec93-4e6c-b974-1ba7214d00d0/Earth+Advisor+2.jpg</image:loc>
      <image:title>Home - Make people aware of sustainability. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624f286b387d9d6eb0a9683d/99265345-05b4-4f20-bb44-2142167808a3/Customer+Journey2.jpg</image:loc>
      <image:title>Home - Make people aware of sustainability. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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